Marketing Direction
I've developed marketing plans and campaigns for companies across all industries and budgets. A solid marketing plan is the basis of all marketing success. No gimmicks necessary.
Content & Community
I've grown communities through creative and engaging content through various marketing channels. The key is to have a consistent voice & message across your brand, and embracing your audience.
Brand Awareness & Growth
Brand awareness is the key to consumer trust. Through authentic connection, consistent engagement, and precise targeting, I've grown awareness from ground zero to as much as 1800%.
Resume
Marketing and brand manager with experience in consumer marketing strategy & management, lead generation, social media, brand awareness and growth. With years of experience marketing for consumer and tech brands, I work with a creative blend of data-driven savvy and solutions-based objectives.
Experience
Performance Marketing Consultant
Self-Employed
Apr 2014 to Present
Director, Demand Gen
Hubilo
Mar 2022 to Present
Sr Manager, Demand Gen
Blueboard
Jan 2020 to Mar 2022
Director, Client Services & Creative
Blackbird PPC
Feb 2018 to Dec 2019
Social Media Manager
America For Animals
Nov 2015 to Dec 2016
Head of Marketing
Workit Health
Nov 2016 to Jan 2018
Social Media Lead
One World Play Project
Aug 2016 to Dec 2016
Content Marketer
YogaBuddy
Sep 2014 to Jan 2015
Education
Bachelor of Arts
University of California, Santa Barbara
Major: International Studies
Minor: Chinese
Expertise
Data Analysis
Project Management
User Experience & Journey
Marketing Funnels
Landing Page Design
Ad Design
Competitive Analysis
Content & Brand Planning
Marketing Strategy
CRO
Editorial Calendars
Social Media Marketing
Content Management
Engagement & Community
Technical Skills
Wordpress/CMS Tools
Adobe InDesign
Adobe Illustrator
Instapage
Website Design
Google Analytics
Google Adwords
Facebook Business Manager
Hubspot/CRM
Unbounce
Volunteer Experience
Writer & Consultant
Catchafire
Apr 2015 to Now
Donor
Ruby's Place
Dec 2017 to Now
Donor
House Rabbit Society
May 2017 to Now
Council Member
GLG
Dec 2017 to now
Languages
English
Fluent
Mandarin
Fluent
Cantonese
Fluent
French
Intermediate
Testimonials
“Gloria managed a complex marketing program. She excels at disparate skills from conversion rate optimization, upper funnel demand generation, and project management.”
“Gloria’s efforts across a wide range of marketing campaigns always performed beyond expectation in terms of driving traffic, developing partnerships, encouraging sign-ups, and generating revenue.”
“Gloria took on a mountain of work and was quickly able to deliver results. She’s fun, smart, and fully engaged. Basically, she’s a rockstar!”
“Gloria was unflappable. She held down multiple detail-laden projects with grace and cheer. When Gloria said ‘I’ve got it,’ I knew it would get done.”